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Making the Most Out of the Internet and Your Website


Course Code: AL0321WA21

Internet Marketing Training

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Date & Time

CANCELED January 19, 2021
9:00am - 3:00pm EST (Log-in time: 8:30am)

Next offering TBD

**PLEASE NOTE: You will need to upload a photo ID before the class. You will be sent an email approximately one week prior to the class with instructions. If you cannot upload the ID, you will NOT be able to attend.


Do you have a website? Are you using social media? Are you getting the most possible gain from your internet presence—or do you still need to establish yourself there? Instructors Mary Zaletski and Victoria Vasile will teach you how to become players in the digital world. Take your internet marketing to the next level!

We will discuss the following topics:

  • Paid vs. Organic
  • SEO - Search Engine Optimization, Tags, Keywords
  • SEM - Search Engine Marketing, Pay Per Click Ads
  • Mobile friendly or not?
  • What are your competitors doing?
  • Social Media: Facebook and Instagram
  • Content - what to post to increase your business
  • Videos - the most effective kinds
  • Reviews - make them work for you
  • Blogs - connect with your customers
  • Online partnerships
  • CRM - Customer Relationship Management

Interested in earning a Landscape Certificate?
This course is part of the Rutgers Landscape Business Management Certificate program and Landscape Management II Certificate program.

Check out this short article, "New Trend in Landscape Design Education: Teaching Green Thumbs How to Operate in the Black," which describes how skills taught in the Rutgers Landscape Business courses translated to improved profits for landscape professionals just like you!


There are no credits offered for this course.

About the Instructors

Mary Zaletski, Landscape Marketing Course InstructorMary Zaletski is a graduate of the University of Pittsburgh with a degree in Communications and Marketing. Her advertising background is in print, digital media, social media, and online presence. She has previously worked with the Star Ledger, NY Daily News, Bergen Record, Verizon, and is currently employed as a Business Advisor with Thryv. At Thryv, she has spent 14 years helping local businesses find their way on the internet.

Victoria Vasile, Landscape Marketing Course Instructor Victoria Vasile is a Monmouth University graduate with a degree in Communications. Her background is in radio, TV, digital media, and social media. Being a millennial, she has sophisticated knowledge of internet advertising and social media. Whether you are establishing a new business, moving locations after 20 years, opening a second location, or just need a helping hand, she is dedicated to helping her clients achieve their goals. She has been a Business Advisor for 4 years with Thryv, being a partner to business owners who need help magnifying their presence online.

Early Registration Fee TBD  
Registration Fee TBD  
Cancellation Fee TBD  

Substitutions are permitted. View cancellation policy.


No meals will be provided.

Accessing this Online Course

This online course will be delivered via Zoom.

Registration will close on January 17, 2021. On January 18, you will receive an email with a link to access the course. You will also receive a document with tips on how to use Canvas. On January 19, please log in to Zoom 30 minutes before start time for a brief overview of the online format. The course will start promptly at 9:00 am EST.

Equipment you will need to access this training:

  • A computer, tablet, or smartphone
  • Microphone is necessary if you'd like to ask questions.
  • Webcam is optional but not necessary
  • Speaker is optional but not necessary (you will be able to listen to the presentation by dialing in on your phone if your computer does not have a speaker)

**PLEASE NOTE: You will need to upload a photo ID before the class. You will be sent an email approximately one week prior to the class with instructions. If you cannot upload the ID, you will NOT be able to attend.


  • If this is your first time registering with us, please provide your own unique email address when registering; do not provide an email address that you share with co-workers.

  • If you have previously taken classes with us and have used an email address that you share with your co-workers or supervisor, you must update your account with a unique email address. Click the Register Online button below and sign into your account. On the left side toolbar, click My Account. On the drop-down menu, click Edit Profile/Password. Scroll down to the Email Address field (not the secondary email address field!) and enter your own, individual (not shared!) email address here. Click the Submit button at the bottom to save. If you need assistance updating your account, please email or call (848-932-9271, option 2) our Registration Department.

Note: Pre-registration is required.


Sorry, registration is not currently available for this course.

Would you like to be notified when the next offering is scheduled? 
Here are 3 convenient ways to be added to our email list:
1. Click here to join our email list (please reference "Making the Most Out of the Internet and Your Website" or Course Code AL0321) 
2. Call us at 848-932-9271, select option 3
3. E-mail us at ocpe@njaes.rutgers.edu

Program Questions? Contact Us!

Program Coordinator: Joe Canzano, 848-932-7317
Administrative Assistant: Beth Perez, 848-932-7483

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