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This course is presented by the NJDEP – Division of Water Monitoring and Standards and the New Jersey Watershed Watch Network.
Make a splash when you speak and write the public at large! Re-learn the language that everyday citizens use and you will become more confident and successful whenever you set out to enlighten the uninformed and persuade the undecided to take a stand on behalf of our rivers, lakes, and oceans. This interactive hands-on workshop is specifically designed for watershed organizations, waterkeepers, water resource managers and land trusts. Come prepared to roll up your sleeves and participate! In one day, you will learn -- and practice --
• FOUR-STEP WRITING METHOD for translating monitoring data, scientific reports, policy documentation, and other professional materials into action language that is clear and motivating for everyday citizens.
• PUBLIC SPEAKING SKILLS that you can use to win over your audience at a public hearing, chamber of commerce, civic club, or other influential group of people.
About the Trainer
Eric Eckl is fascinated by the intersection between language, technology, and the environment, and blogs on the topic at http://waterwordsthatwork.com. He offers marketing and communications training and services to nature protection and pollution control organizations, including the National Park Service, the American Water Resources Association, the Association of State Wetland Managers, and many others. Before launching Water Words That Work, Eric led advocacy campaigns, managed media relations, and oversaw web and print publishing activities for a variety of private and public nature protection and pollution organizations.
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