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It is a fact, no matter how good your message is, it won't work if people are not exposed to it. Be it a product, a service or a recycling program, you need to get the word out there, generally in the most cost-effective way possible.In this course, you will analyze audiences to design public relation and marketing campaigns that will be heard!
Topics will include effective writing, use of graphic design, media (print, television, radio, cable) purchasing, and public relations techniques. Part of the second day will be devoted to real-world case studies, put before the attendees, so they can apply and demonstrate what they have learned.
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