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Making the Most Out of the Internet and Your Website

NEW COURSE!

Course Code: AL0321CA20

Internet Marketing Training

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Date & Time

December 13, 2019
9:00am - 12:30pm (Check-in time: 8:30am)

Description

Do you have a website? Are you using social media? Are you getting the most possible gain from your internet presence—or do you still need to establish yourself there? Instructors Mary Zaletski and Victoria Vasile will teach you how to become players in the digital world. Take your internet marketing to the next level!

We will discuss the following topics:

  • Paid vs. Organic;
  • SEO - Search Engine Optimization, Tags, Keywords;
  • SEM - Search Engine Marketing, Pay Per Click Ads;
  • Mobile friendly or not?
  • What are your competitors doing?
  • Social Media: Facebook and Instagram
  • Content - What to post to increase your business
  • Videos - the most effective kinds
  • Reviews - make them work for you
  • Blogs - connect with your customers
  • Online Partnerships
  • CRM - Customer Relationship Management

Interested in earning a Landscape Certificate?
This course is part of the Rutgers Landscape Business Management Certificate program.

Check out this short article, "New Trend in Landscape Design Education: Teaching Green Thumbs How to Operate in the Black," which describes how skills taught in the Rutgers Landscape Business courses translated to improved profits for landscape professionals just like you!

Credits

Rutgers CEUs
0.35

About the Instructors

Mary Zaletski, Landscape Marketing Course InstructorMary Zaletski is a graduate of the University of Pittsburgh with a degree in Communications and Marketing. Her advertising background is in print, digital media, social media, and online presence. She has previously worked with the Star Ledger, NY Daily News, Bergen Record, Verizon, and is currently employed as a Business Advisor with Thryv. At Thryv, she has spent 14 years helping local businesses find their way on the internet.



Victoria Vasile, Landscape Marketing Course Instructor Victoria Vasile is a Monmouth University graduate with a degree in Communications. Her background is in radio, TV, digital media, and social media. Being a millennial, she has sophisticated knowledge of internet advertising and social media. Whether you are establishing a new business, moving locations after 20 years, opening a second location, or just need a helping hand, she is dedicated to helping her clients achieve their goals. She has been a Business Advisor for 4 years with Thryv, being a partner to business owners who need help magnifying their presence online.

Fees
Early Registration Fee $175.00 Register on or before December 2, 2019 and save!
Registration Fee $195.00 After December 2, 2019
Cancellation Fee $35.00  

Substitutions are permitted. View cancellation policy.

Meals

Continental breakfast will be provided to you at no additional cost.

NOTE: If you have any dietary restrictions or food allergies, please alert us at least one (1) week in advance of the course start date so that we can make reasonable accommodations. We cannot guarantee accommodations for special requests made after that time.

Location

GPS systems may not recognize campus addresses. Even if they take you to the correct building, they will not take you to the assigned parking lot. Therefore, we strongly recommend that you use the directions we provide.

Extension Conference Center
18 Ag Extension Way, New Brunswick, NJ 08901
Directions, Parking Information & Map

CAMPUS PARKING HAS CHANGED! PLEASE REVIEW NEW POLICIES BELOW.

  • All visitors must register their vehicles online with the Rutgers Department of Transportation Services. A link will be provided in your course registration confirmation email. Be sure to complete this important step prior to traveling to campus.
  • All Rutgers faculty/staff/students must use their regular Rutgers permit and park in the nearest lot assigned for their permit type.
  • Citations/fines will be issued for failure to comply with these policies.

Note: Pre-registration is required. We're sorry, but we cannot guarantee a seat, materials or meals for walk-in registrants. Location is subject to change; registrants will be notified in the event of a change.

Register

To Pay By Credit Card:

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First time registering online? Click here for step-by-step instructions.

To Pay By Check, Money Order, or Purchase Order:

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For Registration Assistance:

Please call 848-932-9271, option 2.

Program Questions? Contact Us!

Program Coordinator: Joe Canzano, 848-932-7317
Administrative Assistant: Beth Perez, 848-932-7483

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