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Making the Most Out of the Internet and Your Website

Course Code: AL0321CA20

Internet Marketing Training

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Date & Time

Last Held: December 13, 2019
9:00am - 12:30pm (Check-in time: 8:30am)

Next offering tentatively planned for January 2023. Registration will open when course date is confirmed.


Do you have a website? Are you using social media? Are you getting the most possible gain from your internet presence—or do you still need to establish yourself there? Instructors Mary Zaletski and Victoria Vasile will teach you how to become players in the digital world. Take your internet marketing to the next level!

We will discuss the following topics:

  • Paid vs. Organic
  • SEO - Search Engine Optimization, Tags, Keywords
  • SEM - Search Engine Marketing, Pay Per Click Ads
  • Mobile friendly or not?
  • What are your competitors doing?
  • Social Media: Facebook and Instagram
  • Content - what to post to increase your business
  • Videos - the most effective kinds
  • Reviews - make them work for you
  • Blogs - connect with your customers
  • Online partnerships
  • CRM - Customer Relationship Management

Interested in earning a Landscape Certificate?
This course is part of the Rutgers Landscape Business Management Certificate program.

Check out this short article, "New Trend in Landscape Design Education: Teaching Green Thumbs How to Operate in the Black," which describes how skills taught in the Rutgers Landscape Business courses translated to improved profits for landscape professionals just like you!


There are no credits offered for this course.

About the Instructors

Mary Zaletski, Landscape Marketing Course InstructorMary Zaletski is a graduate of the University of Pittsburgh with a degree in Communications and Marketing. Her advertising background is in print, digital media, social media, and online presence. She has previously worked with the Star Ledger, NY Daily News, Bergen Record, Verizon, and is currently employed as a Business Advisor with Thryv. At Thryv, she has spent 14 years helping local businesses find their way on the internet.

Victoria Vasile, Landscape Marketing Course Instructor Victoria Vasile is a Monmouth University graduate with a degree in Communications. Her background is in radio, TV, digital media, and social media. Being a millennial, she has sophisticated knowledge of internet advertising and social media. Whether you are establishing a new business, moving locations after 20 years, opening a second location, or just need a helping hand, she is dedicated to helping her clients achieve their goals. She has been a Business Advisor for 4 years with Thryv, being a partner to business owners who need help magnifying their presence online.

Early Registration Fee TBD  
Registration Fee TBD  
Cancellation Fee TBD  

Substitutions are permitted. View cancellation policy.


Continental breakfast will be provided to you at no additional cost.

NOTE: If you have any dietary restrictions or food allergies, please alert us at least one (1) week in advance of the course start date so that we can make reasonable accommodations. We cannot guarantee accommodations for special requests made after that time.


GPS systems may not recognize campus addresses. Even if they take you to the correct building, they will not take you to the assigned parking lot. Therefore, we strongly recommend that you use the directions we provide.

Extension Conference Center
18 Ag Extension Way, New Brunswick, NJ 08901
Directions, Parking Information & Map


  • All visitors must register their vehicles online with the Rutgers Department of Transportation Services. A link will be provided in your course registration confirmation email. Be sure to complete this important step prior to traveling to campus.
  • All Rutgers faculty/staff/students must use their regular Rutgers permit and park in the nearest lot assigned for their permit type.
  • Citations/fines will be issued for failure to comply with these policies.

Note: Pre-registration is required. We're sorry, but we cannot guarantee a seat, materials or meals for walk-in registrants. Location is subject to change; registrants will be notified in the event of a change.


Sorry, registration is not currently available for this course.

Would you like to be notified when the next offering is scheduled? 
Here are 3 convenient ways to be added to our mailing list:
1. Click here to join our mailing list (please reference "Making the Most Out of the Internet and Your Website" or Course Code AL0321) 
2. Call us at 848-932-9271, select option 3
3. E-mail us at ocpe@njaes.rutgers.edu

Program Questions? Contact Us!

Program Coordinator: Joe Canzano, 848-932-7317
Administrative Assistant: Beth Perez, 848-932-7483

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