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It's Not the Economy — It's You!

Sales Tips for Landscapers from a Seasoned Pro

Course Code: AL0317CA18

Landscape Sales Training

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Date & Time

Last Held: December 15, 2017
9:00am - 3:30pm (Check-in time: 8:30am)

Next offering TBD.


Are you still blaming the economy for your lackluster sales? Is it possible that YOU are the problem? Jody Shilan will explain how there's plenty of work out there – if you know how to sell it. In this one- day workshop, he'll walk you through "The 5D's to Successful Selling" – the ultimate step-by-step design/build sales process that will teach you how to not only sell installation work, but up-sell your projects for more than the original contract.

Other topics covered will include:

  • Keeping your competitors away
  • Designing an "Unbiddable Master Plan"
  • Creating a "Killer Proposal Template"
  • Performing the perfect "Kitchen Table Presentation"
  • Selling more work! Period!

Attendees will receive copies of all of the documents Jody uses to sell landscape design and design/build services.

NOTE: The concepts and system Jody teaches can be applied to selling anything. So if you want to learn how to sell, sign up today!

Interested in earning a Landscape Certificate?
This course is part of the Rutgers Landscape Business Management Certificate program and Landscape Management II Certificate program.

Check out this short article, "New Trend in Landscape Design Education: Teaching Green Thumbs How to Operate in the Black," which describes how skills taught in the Rutgers Landscape Business courses translated to improved profits for landscape professionals just like you!


Rutgers CEUs

About the Instructor

Jody Shilan, Landscape ContractorJody Shilan, MLA is an award winning landscape design/build contractor who has sold millions of dollars of installation work utilizing a simple, unique and highly successful design/build sales process that is incredibly easy to learn. These processes are based on hands-on experience working for himself, as well as some of the most successful design/build companies in New Jersey.

Today, Jody uses his 35+ years of experience to teach other landscape contractors how to dramatically increase their sales by following this same process. He does this through private consulting, public speaking, group workshops and his "exclusive" members-only website www.FromDesign2Build.com.

Early Registration Fee



Registration Fee



Cancellation Fee TBD  

Substitutions are permitted. View cancellation policy.


Continental breakfast and lunch will be provided to you at no additional cost.

NOTE: If you have any dietary restrictions or food allergies, please alert us at least one (1) week in advance of the course start date so that we can make reasonable accommodations. We cannot guarantee accommodations for special requests made after that time.


GPS systems may not recognize campus addresses. Even if they take you to the correct building, they will not take you to the assigned parking lot. Therefore, we strongly recommend that you use the directions we provide.

Extension Conference Center
18 Ag Extension Way, New Brunswick, NJ 08901
Directions, Parking Information & Map

Note: Pre-registration is required. We're sorry, but we cannot guarantee a seat, materials or meals for walk-in registrants. Location is subject to change; registrants will be notified in the event of a change.


Sorry, registration is not currently available for this course.

Would you like to be notified when the next offering is scheduled?
Here are 3 convenient ways to be added to our mailing list:
1. Click here to join our mailing list (please reference "It's Not the Economy — It's You!" or Course Code AL0317)
2. Call us at 848-932-9271, select option 3
3. E-mail us at ocpe@njaes.rutgers.edu

Program Questions? Contact Us!

Program Coordinator: Joe Canzano, 848-932-7317
Administrative Assistant: Karen Tizzano, 848-932-7483

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Attention U.S. Veterans

All of the courses offered by the Rutgers Office of Continuing Professional Education are approved by the New Jersey State Approving Agency for Veterans Training for educational benefits through the GI Bill. For more information about the GI Bill, click here.